If you're running your business' social media and have employees who post about your product or service (to your business account, or their personal account), there are some guidelines they should follow.
Remember, it's your brand. And if you've spent the time defining your target audience, style and aesthetic, it will be important to have a style guide that they can follow.
Keep in mind, this is a great way to get your product & service in front of more eyes, and these are people that you normally would not have as an audience, so 👍🏼👍🏼
Here are some tips to staying on brand:
✅ If they're using any logos, make sure they are approved and the same across all of your platforms.
✅ Kindly ask that they tag you in both the caption AND the image.
✅ Request that they stick to your color scheme and use the same fonts.
Questions about branding? Ask me in the comments!
