Staying On Brand With Your Team

 If you're running your business' social media and have employees who post about your product or service (to your business account, or their personal account), there are some guidelines they should follow.

Remember, it's your brand. And if you've spent the time defining your target audience, style and aesthetic, it will be important to have a style guide that they can follow.

Keep in mind, this is a great way to get your product & service in front of more eyes, and these are people that you normally would not have as an audience, so 👍🏼👍🏼

Here are some tips to staying on brand:

✅ If they're using any logos, make sure they are approved and the same across all of your platforms.

✅ Kindly ask that they tag you in both the caption AND the image.

✅ Request that they stick to your color scheme and use the same fonts.

Questions about branding? Ask me in the comments!

Why Should You Hire a Dedicated Social Media Manager?

Why should you hire a dedicated social media manager? Because there’s more to being a social media manager than just posting pretty images every once in a while. And if you’re relying on one of your employees to do this, every once in awhile won’t cut it.

Because here’s the thing, a dedicated social media manager doesn’t just post pretty images. And you can’t expect that sometime-employee to be consistent, do the necessary hashtag research, stay current with the social media trends & changes to each platform, engage with your online community and still do their job. Because my job takes a LONG time to do!

I take the time to educate myself on your business and your audience. I’ll research the best platforms for you to be on, and develop a consistent posting schedule for those platforms. I’ll style and photograph your product, edit the photos to maintain a consistent aesthetic on your feed and post accordingly. I research hashtags instead of just throwing 30 on a post and calling it a day. And I spend the time engaging and interacting with your target audience and client base.

If you’re ready to focus on more important things, like running your business, head over to my contact page and we’ll chat.