Did you know having a blog on your website is one of the best ways to increase your SEO? It’s basically a virtual high-five for Google and other search engines. Google reads your content and places you in the rankings for that content by way of the keywords you used.
Google also loves it when you add new content to your website on a regular basis, and it especially loves it when visitors interact with your content (i.e. leaving comments).
Blogging also helps you develop a following and keeps people coming back for more. What happens is that by blogging consistently, you build trust with your audience and this positions you as an expert in your field. If you’re blogging about your service or product, your readers are going to see that you know what you’re talking about and feel more comfortable buying from you.
Here’s a little personal story about blogging: I had another business 10 years ago that was product-based. I manufactured a line of women’s accessories and sold them online, in retail stores and at craft fairs. I also blogged on a regular basis. My blog posts covered the spectrum from what I was working on (behind the scenes), new products, in the field at fairs and any other kind of creative inspiration that I loved. My blog was the most visited page on my website, and countless magazine editors found me and my products through my blog. This led to features not only in magazines but also online on other blogs and magazine websites. My profile is still up and searchable on the Country Living Magazine website 11 years later!
That, my friends, is the power of blogging! So why wouldn’t you do it? Sure it takes time and sometimes you don’t know what to write. But like exercise, it gets easier with time and practice.
